Digitania’s Mobile Marketing Solution served Hungary’s biggest beer brand promotion Borsodi.
Budapest 9th September - From May till the end of August 2008 the biggest local Hungarian beer brand Borsodi made his yearly text-and-win Mobile Marketing campaign. The promotion ran under the concept of "win what you want every day!". Consumers could send the codes via web and SMS, could save credits to buy later on some nice give-away presents in a webshop. Almost 4 million codes were sent during the 4 month period. Every day, you could win a Laptop or a big screen LCD TV.
For this project - Inbev, the owner of the Borsodi brand, assigned the agency Up Hungary. Up Hungary again cooperated with Digitania to realize this successful campaign.
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